Every business needs a logo, this is why having a killer logo is one of the most important element especially in a new business. A logo helps distinguish a brand from other business competitors, so it’s solely important that it stands out from the rest.
When people are free to do as they please, they usually imitate each other – says Eric Hoffer–
The most common mistake that many brands struggle with. Now, what you’re about to read are some of the straightforward tips to keep you on the right track.
- Avoid the cliché
- Color is key
- Make it ownable
Simple yet memorable
A simple logo allows an easy recognition but at the same time should show subtle hints of uniqueness or distinction without being overdrawn, based on the type of business/product.
A good logo should be appealing enough to stir emotion that allows to heighten positive image of the business it represents. It should give the viewer an immediate and clear sense of the company or sense of “you”.
Versatile and Contemporary
Following closely to simplicity and memorability, a logo should be modern yet timeless in terms of design. Create a logo in a vector format, not it would make you loved by the printing company. It would also help your client a lot in terms of marketing, advertising, etc. purposes.
Editing a Vector logo allows you to scale the logo to any size without losing quality. In this digital age, when you design a logo you must always put in your mind that what you will be creating might appear on the web, multiple devices and in every social media platforms. You must create something that transcends or goes beyond paper prints. It must be flexible and works on different backgrounds.
Understand the Brand
A logo should not be created/designed just for the sake of having one. Understanding your brand is vitally important. You must list down what does your brand aspire to be? Is it brand-utility driven or is it there to strike emotion to its customers? Above all else you must know what your logo means, put some meaning and purpose to it.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.-Seth Godin.
You must always remember that to a consumer, your logo is a quality symbol. It is a symbolic device that gives a particular distinction to its other competitors that when the next time they buy or consume a certain product your logo is the first one they will be looking for.
Color and Font
These two elements plays vital role when it comes to logo design, apart from the chosen words you picked to communicate, the font and color carries its own message for your audience. Keep in mind that when choosing fonts be sure to pick the right one best suited for your over-all concept, otherwise it would be sending mixed messages in a logo design that would result to future problems. Fonts amplify the meaning of the words that you are trying to send.
When delivering for colors, it is essential to consider the mood and image that your brand tries to create. Color plays the role of persuasion and communication; be sure to recognize that colors come into play when used to match the brand’s desired personality and approach.
Please refer to visual.ly (link) about the psychology of colors. Listed below are the simplified breakdown for you to use:
Have you created a logo for a certain brand or company? Please provide us some tips and advices in the comment section.